Thursday, September 27, 2012

Texas A&M's proposed stadium expansion: Does this seem like a good idea?

The Texas A&M University System (TAMUS) is proposing to spend $425-$450 million to expand and renovate Kyle Field, the football stadium on the system's flagship campus here in College Station. To help fund the project, TAMUS has asked area local governments (the city of College Station, the City of Bryan, and Brazos County) to pitch in $38 million. If the local governments fail to pay up, TAMUS has threatened to relocate home football games during the renovation. A recent study commissioned by the Bryan-College Station Chamber of Commerce claims that relocating Texas A&M home games for a season would cost the area $63 million in direct business activity.

A few thoughts:

1. The proposed stadium expansion will cost a minimum of $425,000,000 to add a maximum of about 15,000 seats to the stadium. Average season ticket prices are now $360. Presuming the project actually produces the maximum expansion at the minimum cost, the expansion would generate $5,400,000 of extra ticket revenue each season at current season ticket prices. At that rate, the expansion would pay for itself in just under 79 years. Even if we double the marginal revenue estimate to $10,800,000 to account for concessions, increased ticket prices in the newly renovated stadium, etc., the project would still take almost four decades to pay for itself. Obviously, the situation is more complicated than that since I have not accounted for inflation, borrowing costs, the potential to sell naming rights, etc., but even these rough calculations show that it will take a long time, even under favorable circumstances, to recapture the expense of the stadium expansion.

2. Where in the world will TAMUS get half a billion dollars?

3. The costs of the renovation are staggering---an up-front estimate of nearly half a billion dollars. The opportunity costs are even more staggering. What else could the university or the state of Texas buy for half a billion dollars?

Just for comparison, Texas A&M bought Texas Wesleyan University's Law School for $25,000,000 (depending what you count) and TAMUS will start up a national center for researching and manufacturing vaccines for $285,000,000. So, for the same amount of money TAMUS wants to spend on adding 15,000 seats to the football stadium, it could build another national vaccine research and manufacturing center, buy five law schools, and still have $15,000,000 to kick around.

4. What are the savings from shuttering Kyle Field for a year during the renovations? The stadium as currently configured holds about 87,000 people, paying an average of $360 per season. That's $31,320,000 a year plus concessions, parking, etc. If the team leaves town, that's almost certainly fewer ticket sales plus sharing revenue with the owner of another venue, the cost of managing "home" games in another city, etc. Even if local governments don't buy a home season for $38,000,000, its seems like the financial incentives for moving a season might be pretty spare.

5. The Oxford Economics study of the impact of losing a home football season claims that the direct economic cost of a season away would be $63,000,000 and the total (direct and indirect) loss would be $86,000,000. Taking the study totally at face value, it is still not self-evident that local governments should pay $38,000,000 to buy a home season from TAMUS. The estimated losses are revenue figures. Not all of that money stays in town. A lot of leaves for out-of-town wholesale suppliers, etc. Even the report admits that the $86,000,000 figure includes only $21,000,000 in lost household income. Meanwhile, the $38,000,00 season ransom would be a real out-of-pocket expense for the local communities, which would mean that much less money in the local economy to begin with. It's not immediately evident to me that buying a home football season at that price is a good deal for the affected communities.

6. Colorado State University wants to spend $250,000,000 to build a stadium from scratch. The University of Houston's new stadium is expected to cost $105,000,000. Why does it cost 2-4 times as much for TAMUS to expand its stadium capacity by about 10-15% as it does for other institutions to build new facilities from scratch?

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